CURRÍCULUM
VITAE
Gonzalo Díaz Meneses (1966) has an interdisciplinary
profile since not only his academic qualifications but also his teaching and
researching activities belong to diverse theoretical and application fields
within social sciences. To be specific, he received his PhD degree in Economics
and Business Administration in Las Palmas of Gran Canaria University, his
Master in Marketing Management and Market Research in the UNED University
(Madrid), his MBA at EAE & The Universitat of Barcelona (UB), and his
diploma in Datamining (UNED). Furthermore, he has a degree in Politics and
Sociology, furthermore in History and Geography, both of them obtained in
Complutense University (Madrid).
His
research has focused on marketing, having more than 100 scientific publications
in the lines of social marketing, consumer behaviour and tourism, with an orientation
to several sectors such as environment, welfare state and education. He is a
member of several journal scientific boards as The International Journal on
Public Policy and Non-Profit Marketing and The Journal of Non-Profit and
Public Sector Marketing, plus he is the executive director of the Public
Marketing Idea. To be more specific, his scientific production on social
marketing has consisted of papers published in journals as Journal of Business Research, Textile
Research Journal, Environment and Behavior, Journal of
Non-Profit and Voluntary Sector Marketing, Journal of Non-Profit Sector
Marketing, Journal of Educational Administration and the International Journal of Public Policy and
Non Profit Marketing. On this research line, he has presented papers in
conferences organised by the American Marketing Association, the European
Marketing Academy and the Society for Consumer Psychology. In the
line of tourism, he has published in Annals
of Tourism, the International Journal
of Contemporary Hospitality Management and the Journal of Destination Marketing and Management.
He
is a lecturer at Las Palmas of Gran Canaria University and as a result of his European
vocation he has visited several European universities as Lieja University
(Belgium), Lathi University (Finland), Byalistok University (Poland) the Bolonia and Bicocca Universities
(Italy), Siddansk (Denmark), Hertfordshire, Sussex, Oxford Brookes & Leeds
(UK), Bremen and Berlín (Germany). In addition, he has taught in several
Latinoamerican universities such as UCA (Nicaragua), U. Autónoma de Asunción
(Paraguay) and U. Temuco (Chile). Finally, he was visiting professor at the U.
Lethbridge (Canadá).
Similarly, he is the manager
of both his Doctoral Programme entitled the New Economy and the Master in
Management of Culture and Arts Organisations.
Finally,
he is very proud of being the Coordinator Manager of the International Affairs
Office of the International Association on Public and Non-profit Marketing.