CURRÍCULUM VITAE

Gonzalo Díaz Meneses (1966) has an interdisciplinary profile since not only his academic qualifications but also his teaching and researching activities belong to diverse theoretical and application fields within social sciences. To be specific, he received his PhD degree in Economics and Business Administration in Las Palmas of Gran Canaria University, his Master in Marketing Management and Market Research in the UNED University (Madrid), his MBA at EAE & The Universitat of Barcelona (UB), and his diploma in Datamining (UNED). Furthermore, he has a degree in Politics and Sociology, furthermore in History and Geography, both of them obtained in Complutense University (Madrid).

His research has focused on marketing, having more than 100 scientific publications in the lines of social marketing, consumer behaviour and tourism, with an orientation to several sectors such as environment, welfare state and education. He is a member of several journal scientific boards as The International Journal on Public Policy and Non-Profit Marketing and The Journal of Non-Profit and Public Sector Marketing, plus he is the executive director of the Public Marketing Idea. To be more specific, his scientific production on social marketing has consisted of papers published in journals as Journal of Business Research, Textile Research Journal, Environment and Behavior, Journal of Non-Profit and Voluntary Sector Marketing, Journal of Non-Profit Sector Marketing, Journal of Educational Administration and the International Journal of Public Policy and Non Profit Marketing. On this research line, he has presented papers in conferences organised by the American Marketing Association, the European Marketing Academy and the Society for Consumer Psychology. In the line of tourism, he has published in Annals of Tourism, the International Journal of Contemporary Hospitality Management and the Journal of Destination Marketing and Management.

He is a lecturer at Las Palmas of Gran Canaria University and as a result of his European vocation he has visited several European universities as Lieja University (Belgium), Lathi University (Finland), Byalistok University  (Poland) the Bolonia and Bicocca Universities (Italy), Siddansk (Denmark), Hertfordshire, Sussex, Oxford Brookes & Leeds (UK), Bremen and Berlín (Germany). In addition, he has taught in several Latinoamerican universities such as UCA (Nicaragua), U. Autónoma de Asunción (Paraguay) and U. Temuco (Chile). Finally, he was visiting professor at the U. Lethbridge (Canadá).

Similarly, he is the manager of both his Doctoral Programme entitled the New Economy and the Master in Management of Culture and Arts Organisations.

Finally, he is very proud of being the Coordinator Manager of the International Affairs Office of the International Association on Public and Non-profit Marketing.